Just an FYI. Clicking “Turn off Buzz” in Gmail doesn’t turn off your profile. It just turns off your own access to it in Gmail. I just discovered this while using Google on my iPhone. The Buzz icon is still sitting atop the page, I can post via my app and now it keeps asking for my location.

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Read the whole thing (it’s not much longer.)

Google may be about to find out that it doesn’t take an awful lot to change our perceptions from positive to negative. Actions and themes that might have been ignored before take on a new and troubling significance.