A feedback email I sent to customer support at blip.fm

I’ve just signed up but I have to admit that I find the auto-filling of DJs into my favourites is a bit pushy and unwelcome. I’m given a form to list a few favourite bands with language about how “we’ll find people who play similar music”. There’s nothing to suggest that moving to the next screen then automatically builds a recommendation list and adds it without any chance to refuse or intervene. That’s a big turn-off and is the kind of thing that makes me very inclined to delete my account right away. I recognise that you say it’s “easy to add and remove DJs at any time” but I don’t want to have to perform major weeding on my profile as my first action when using a new service. All you need to say is “add these to my profile: yes/no” and we’d be cool.

There’s a fine line between helpful and passive aggressive UI design.